Our Company
We are an innovative company constantly developing new products and variations of existing products. Change/challenge is common and frequent here, and we thrive in a fast-paced environment.
Gunwerks made long-range hunting what it is today. We produce our own lines of high-end rifles, ammunition, suppressors, optics, and long-range training classes designed to create a complete system enabling hunters to achieve long-range hunting excellence.
We're passionate about hunting, guns, and precision.
Each job at Gunwerks is unique. As an employee, you'll be working in a highly dynamic environment in Cody, Wyoming, following our known successful processes to create the perfect parts of our long-range hunting system for our great customers. You'll join a growing team working toward our goal of helping our customers on their journey to the perfect shot.
If this sounds like the place for you, and you'd like to take your shot, click on Apply Now, upload your resume, and send it!
THE PLACE
This position is on-site in beautiful Cody, Wyoming.
Check out these links to learn more about Cody and its surrounding areas.
Cody Country Chamber of Commerce
THE PAY
Annual Salary: $50,000
The Content Creator Overview
This role will work on a team of 4 Content Specialists.
The Content Specialist plays a crucial role in developing and executing content strategies that engage our audience and enhance the Gunwerks and Revic brand presence. This individual will be responsible for creating and publishing high-quality content pieces each week, focusing on different aspects of the business, including Rifles, Scopes, Rangefinders, and Accessories. The ideal candidate is a skilled storyteller with a passion for the firearms industry, capable of producing compelling written, visual, and video content that educates and inspires our customers. This role requires creativity, attention to detail, and the ability to work collaboratively with internal teams to ensure content aligns with marketing objectives and brand voice.
The Details
Responsibilities
- Develop, produce, and publish a minimum number of content pieces per week, including blog articles, social media posts, and YouTube videos.
- Research industry trends, customer preferences, and competitor content to inform content strategy.
- Collaborate with product managers, engineers, and marketing teams to create informative and engaging content that highlights Gunwerks and Revic product innovations.
- Write, edit, and proofread content to ensure accuracy, consistency, and alignment with brand messaging.
- Create and manage a content calendar to ensure timely publication and alignment with marketing campaigns.
- Optimize content for SEO, incorporating relevant keywords and best practices to drive organic traffic.
- Work with graphic designers and videographers to produce high-quality visual content for social media and digital platforms.
- Engage with the Gunwerks community through social media, responding to comments, questions, and discussions related to content.
- Analyze content performance using analytics tools and adjust strategies to enhance engagement and conversion rates.
- Stay up to date on firearms industry trends, regulations, and customer interests to produce relevant and timely content.
Key Performance Indicators
- Quality and effectiveness of storytelling in various content formats.
- Adherence to content calendar and timely publication of content.
- Number of content pieces published weekly and monthly.
- Engagement metrics, including views, likes, shares, comments, and interactions on social media.
- Website traffic driven by blog articles and SEO-optimized content.
- Conversion rates of content-driven campaigns leading to sales.
Gunwerks provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.